You know that "nudge" you need to wake up in the morning. That's where the name and branding idea was inspired. This will be the place you want to be where you can kickstart your day. This place will help you get through those Mondays. Then complimented with a 'Rise & Sip' Tagline that fits with the name seamlessly.

Inspired by Paul Rand's work, I wanted to bring the playful and funky with a bold and fresh colour palette. I went with a custom handmade san serif font to depict casualness and balanced it with a clean and modern sand serif tagline font. Small lines represent the movement of being shaking.